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Enhanced / Premium / Platinum Tour
The following features are part of the Enhanced, Premium and Platinum Service,
view in detail what makes it the industry’s most effective Lead Generation Service, Reviews Service and Jobs Service.
View prices and compare the Enhanced, Premium and Platinum Services
Lead Generation Service

Website Referrals
A link to your website is included on your profile page. For most care home providers carehome.co.uk is by far the biggest source of referrals to their own website. Please note the website link includes a “rel=nofollow” tag to comply with Google’s guidelines on third party website links.
Email enquiries, brochure requests and phone numbers
Each profile contains an email enquiry form, brochure request form and a viewable phone number.
Tour Bookings
The ability to allow Tour Booking requests for both Onsite Tours and Remote Tours (via Zoom, WhatsApp etc). Once your Tour Availability details have been entered in the Control Panel, care seekers will be able to request a Tour Booking from your profile page.
Email and Call Channelling
Specific email addresses and telephone numbers can be used for Care Enquiries, Job Enquiries and General Enquiries, allowing you to channel your emails and calls more effectively.
Photo Gallery / Video / 360 Virtual Tour
An unlimited number of photos can be uploaded to your Photo Gallery, as well as a Video and 360 Virtual Tour.
Review Showcase
Use your favourite photos and reviews to create an engaging montage on your profile page. In your carehome.co.uk Control Panel you can select any of your photos and reviews to be paired with each other to bring your main profile page photos to life.
Detailed Description
A detailed description of your Care Home each written by you and checked by our in-house editorial team to ensure a consistent editorial style for our website users.
Awards, Events, News, Bed Vacancies, Meet the Team
Awards, Events, News, Bed Vacancies and Meet the Team can all be posted on your carehome.co.uk Control Panel to help our website users get the best possible feel of life at your Care Home.
Removal of ‘Other Care Homes’ on profile page
Up to 6 ‘Other Care Homes you may be interested in’ Care Homes show on Basic Care Home profiles. These will not show on Enhanced/Premium/Platinum Profiles.


Call Insights
New! Call Insights Service
Our new Call Insights service provides you with detailed call statistics, recordings and benchmarking to assist you in optimising your care enquiry handling.
Key Benefits
Improve enquiry conversion: Track and refine your approach based on clear, actionable data from each call.
Gain insights into phone enquiries: Monitor every care enquiry phone call made through your care home profile, gaining in-depth care seeker insights with verified call leads.
Receive confirmation of all call enquiries: Never miss an enquiry! Get a complete overview of all calls received, including detailed recording and call data – perfect for staff training and improving call handling skills.

Care Home Search Results
Highlighted Profile
Profiles are highlighted in the search results with a more distinctive design (larger text for the profile name and a drop-shadow around the border), encouraging more profile views.
Ranking Boost
On all search result pages in the ‘Default’ sort option Platinum subscribers receive a ranking boost on our search results page.
Ranked above Basic Profiles
On all our search result pages in the ‘Default’ sort option Enhanced, Premium and Platinum subscribers are ranked above Basic non subscribers.

Reviews Service

Review Cards
The carehome.co.uk review cards and stands are available to Enhanced, Premium and Platinum subscribers. The review cards are a very effective way of generating reviews for your Care Home. The review cards work in the following way:
- Request cards and stands from your Control Panel.
- Hand out the review cards to residents and their friends and family, and/or place the stand and cards in your reception area.
- The completed review cards are sent freepost to us at carehome.co.uk and our Reviews Team check and process them.
- Once verified by our review team, you will be notified by email about the review. You can then add a response and publish the review.
Branded Review Cards
carehome.co.uk can provide branded review cards to all care homes and care home groups that subscribe to a Premium or Platinum Service.
The branded review card keeps your brand consistent across all areas of your business and provides an even more professional service for your residents and their family and friends. Logos appear in the top right of the card for maximum visibility and you can personalise the ‘call to action’ strapline that encourages people to write a review. Ordering the new cards is simple and can be done through your Control Panel.

Review Widget
The carehome.co.uk review widgets can be used to display your latest carehome.co.uk reviews and also generate reviews on your own website. The widgets are quick and easy to add to your website, and once embedded on your website the widget will automatically display your latest new reviews. Groups can create separate review widgets for each of their locations on their website.
Please take a moment to view our handy Review Widget video, which gives you an overview of the Review Widget and also information on configuring and installing the Review Widget.

Invite to Review
You can quickly generate a convenient link to share via Email, Facebook or WhatsApp. The link goes directly to your online review submission form on carehome.co.uk, where your contacts can write a review.
Reviews, Ratings and Review Score Analysis
Comprehensive, easy to read Charts/Data/Word Cloud reporting on your Reviews, Replies, Ratings and Review Score. Also an extensive CSV download reporting on all aspects of your Review Service.


Review Score Certificate
You can print a custom ‘Review Score Certificate’ at any time from your carehome.co.uk Control Panel. The certificate contains your current Review Score and a QR Code to generate reviews. It is ideal to display in your reception area or as well as throughout your care home. You can also download a PDF certificate to use as part of any promotion.
‘Review Us’ QR Code Poster
You can print a ‘Review Us’ QR Code Poster at any time from your carehome.co.uk Control Panel. The posters are ideal for displaying in your reception area as well as throughout your care home. The Poster shows a QR Code that links directly to the relevant review submission form, making it very easy for your Residents and their friends and family to submit a review from their mobile devices.


Review PDF Print and Recommended Stamp
Review PDF Print
From your Control Panel you can generate a PDF of all your Reviews made from a specified date. This can be printed and displayed throughout your care home.
Recommended Stamp
If you have one or more recommendations (positive reviews) a “Recommended on carehome.co.uk” badge can be displayed on your website.
Jobs Service
Jobs Board
Job Vacancy Posting Credits
Enhanced Service subscribers receive:
10 Job Vacancy Credits per Care Home (worth £250) to post jobs on the industry leading jobs board carehome.co.uk/jobs.
Premium Service subscribers receive:
20 Job Vacancy Credits per Care Home (worth £400) to post jobs on the industry leading jobs board carehome.co.uk/jobs.
Platinum Service subscribers receive:
50 Job Vacancy Credits per Care Home (worth £750) to post jobs on the industry leading jobs board carehome.co.uk/jobs.
Jobs also posted on other jobs boards
As well as being listed on carehome.co.uk/jobs, job postings may also be promoted on external jobs boards to further increase exposure of your job postings.
Post Jobs via our API
Jobs can be posted easily and conveniently from your CMS, via our API, straight to our jobs board.
Post Jobs using 3rd Party Services
Post jobs using any of the following 3rd Party Services (futher integrations available on request): Broadbean, Vacancy Poster, Idibu, LogicMelon, Job Mate, SFSF Recruiting Posting, Vacancy Filler, 3D MarComms, Zest.


CV Search
An annual subscription (worth £3000) to our industry leading CV Search Service is included in the Platinum Service.
Get access to over the very best care home sector candidates.
- All candidates are focused on the care home sector.
- Every CV is personally verified by our Jobs Team.
- Receive alerts when a new CV is registered.
- Fast and powerful searching, including Boolean search.
- Easy preview and download of CVs.
View full details of the CV Search Service

Speak to our expert sales team
We’ll help increase your care enquiries and unlock your care home’s full potential.
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Enhanced / Premium / Platinum
Fill your empty beds, generate trusted reviews and recruit the best staff. Over 40% of UK Care Homes currently subscribe to an Enhanced, Premium or Platinum Service.

Group Competitor Features
With a Group Competitor Feature, you will appear on every Basic (Non Enhanced/Premium/Platinum) Care Group profile page on carehome.co.uk.

Area Features
Ensure you appear at the top of the search results in your chosen area. A great way to maintain maximum exposure and generate enquiries.