Course Title: FACEBOOK FOR BUSINESS

Course Reference: VEL - S1

Category: Other - Management Skills

Price: £90.00 + VAT

Duration: 80 minutes

Format: E-Learning

Level: Accredited by a Professional Body (eg. HSE, CIEH, FSA)

Certificate: Certificate of Achievement (Assessed by Provider, Externally Certificated)

Provider: Edify Training

Course Description

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is
one of the right platforms for you.
Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended
by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.
Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.
Course
An Introduction to Facebook
Setting up a Facebook Brand Page
Administrating your Facebook Brand
Adding Content to your Brand Page
Custom Applications
Getting People to your Brand Page
Facebook Advertising
Getting Website Traffic from Facebook
Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off.
It does not account in any way for loading time or thinking time on the questions)
Recommended System Requirements
• Operating System: Windows 7+ or Mac OSX (10.8+)
• Browser: A modern and up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Additional Software: Flash Player (latest version)
• Download Speed: Broadband (3Mb+)