Course Title: SEARCH ENGINE OPTIMISATION FOR BUSINESS

Course Reference: VEL - S1

Category: Other - Management Skills

Price: £149.00 + VAT

Duration: 80 minutes

Format: E-Learning

Level: Accredited by a Professional Body (eg. HSE, CIEH, FSA)

Certificate: Certificate of Achievement (Assessed by Provider, Externally Certificated)

Provider: Edify Training

Course Description

Right now, potential customers will be searching for your products and services and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what
they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.
Course
Introduction to SEO
Link Building
On-Site SEO
Social Media as part of SEO
Local Search
Pay Per Click (PPC)
Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off.
It does not account in any way for loading time or thinking time on the questions)

Recommended System Requirements
• Operating System: Windows 7+ or Mac OSX (10.8+)
• Browser: A modern and up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Additional Software: Flash Player (latest version)
• Download Speed: Broadband (3Mb+)