Primrose House

Bluebird Way, Brough HU15 1XB
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9.9 45 Reviews
  • Primrose House, Brough
Primrose House Care Home is a purpose-built luxury care home located in Brough, and provides friendly and comfortable residential and dementia care for up to 66 residents in single, ensuite rooms. The home benefits from facilities such as a library, hairdressing salon and cinema room. There is also spacious living and dining areas for residents to relax, socialise and spend time with loved ones during visits.

The dedicated care team gets to know each resident, working with them and their loved ones to create detailed care plans so that their needs are always met. The care team provides individual and compassionate care by getting to know each individual and building strong relationships with them and their loved ones.

Residents living with dementia receive quality dementia care, provided by colleagues, who are fully trained to ensure their approach is the best for residents living with dementia.

If you'd like to find out more about the home and what they have to offer, the team are happy to help.

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Care Provided by Primrose House

  • Primary Care Categories
  • Dementia
  • Older Person Care
  • Physical Disability
  • Respite Care
  • Younger Adults
  • Care Types Provided
  • Dementia Residential Care
  • Residential Care
  • For a maximum of 66 Service Users
  • Privately Owned
  • Care Offered
  • AIDS/HIV
  • Alcohol Dependence (past or present)
  • Alzheimer's
  • Anorexia/Bulimia/Self Harming
  • Bariatric Care/Obesity
  • Bipolar/Manic Depression
  • Cancer Care
  • Cerebral Palsy
  • Colitis & Crohn's Disease
  • COPD/Pulmonary Disease
  • Down Syndrome
  • Epilepsy
  • Head/Brain Injury
  • Hearing Impairment
  • Huntington's Disease
  • Korsakoff Syndrome
  • Motor Neurone Disease
  • Multiple Sclerosis
  • Muscular Dystrophy
  • Neuropathic
  • Orthopaedic
  • Parkinson's Disease
  • Prader-Willi Syndrome
  • Speech Impairment
  • Spina Bifida & Hydrocephalus
  • Stroke
  • Visual Impairment
  • Other Care Provided
  • Convalescent Care
  • Day Care
  • End of Life Care
  • Independent Living Training
  • Palliative Care

Good to Know

  • Person in charge
  • Braiden Brettell (Care Home Manager)
  • Admission Criteria
    • Ages from 18 to 120
  • Room Information
    • Single Rooms (66)
    • Couples/Companion Rooms (0)
    • Single Rooms with ensuite Wet Room (66)
  • Care Home Design/Build
    • Purpose Built: Yes
    • Year Purpose Built: 2023
    • Last Refurbishment: 2023
    • Number of floors: 2

Funding & Fees Guide for Primrose House

  • Funding Types Accepted
  • Self funding (Private)
  • Local Authority with Top-Up
  • Local Authority
  • NHS Continuing Healthcare (CHC) Funding
  • Weekly Charges per Person
    • Self-Funded Residential Care from £1,445
    • Self-Funded Residential Dementia Care from £1,445
    • RESPITE Self-Funded Residential Care from £1,445
    • RESPITE Self-Funded Residential Dementia Care from £1,445

  • At Danforth Care Homes, One Inclusive Fee Covers It All


    Choosing the right care home for yourself or a loved one is a big decision, and we’re here to make it simpler. At Danforth Care Homes, we pride ourselves on offering one inclusive fee across all our homes. This means no unexpected costs or additional fees—ever.


    Here’s what’s included:


    All Levels of Care: Whether needs change over time, our comprehensive care ensures residents always receive the right level of support.


    Accommodation: A comfortable, private room to call home.


    Nutritious Meals: Delicious, chef-prepared meals tailored to residents' preferences and dietary needs.


    Lifestyle Activities: Daily activities and events organized by our dedicated in-house lifestyle team, designed to engage, entertain, and enrich.


    Weekly Services: Visits from a professional hairdresser and chiropodist are part of our commitment to residents’ well-being.


    Our all-inclusive approach ensures peace of mind for residents and their families, so they can focus on what truly matters—quality time together.
  • (these prices are only a guideline, please contact Primrose House to find out the exact price for your requirements)

Facilities

  • Bar/Café
  • Close to Local shops
  • Gardens
  • Lift
  • Near Public Transport
  • Own Furniture if required
  • Pet Friendly (or by arrangement)
  • Phone Point in own room
  • Residents Internet Access
  • Residents Kitchenette
  • Smoking not permitted
  • Television point in own room
  • Wheelchair Access
  • Parking

  • On site private car park


Primrose House Reviews (45)

Total of 45, showing 1-20
9.9

Primrose House has a Review Score of 9.9 (9.894) out of 10, based on 45 reviews in the last 2 years. Over all time Primrose House has 45 reviews.

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Review from L B (Daughter-in-law of Resident) published on 17 February 2025
Submitted via Website • Report

Overall Experience  Overall Experience 3.0 out of 5

Primrose House is a beautiful care home based in Brough. It feels like a high standard hotel and is always immaculately clean however for us as a family it was very disappointing.
My mother in law was served notice from her previous care home due to her increasingly challenging dementia behaviour,
Primrose House assured us after visiting her to assess her behaviour they would be able to provide the care she needed.
Sadly 10 months later this has not happened and yet again she has been served notice.
We have moved her to a home that provides mild, moderate and complex dementia care but the actual move was traumatic both for her and the family.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your review and feedback regarding Primrose House. I am sorry your experience was disappointing and we value all feedback which is taken very seriously. If you would like to discuss your concerns further please contact Primrose House directly and we will be more than happy to support you in this matter.


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Review from Angela H (Daughter of Resident) published on 16 December 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My 95 year old mother transferred from Wiltshire to Yorkshire recently. Her health has deteriorated which meant we needed to find accommodation suitable for her needs and under the care of our doctors. Primrose House staff and management have not only supported my mother they have also supported my
sister and husband who travelled from Wiltshire because my mother was not expected to last. During this distressing time, we have received kindness and good counsel to the extent that we are unable to find the words to thank them enough. Without exception, the staff and management at Primrose House are professional in their approach with empathy and kindness at every moment. We cannot fault them, they are wonderful. The activities are brilliant, from exercises to crafting, there is never a dull moment. The rooms are stylish and comfortable, cleanliness is a priority and care paramount. We looked at several homes and I am so happy we decided on this one. Mum is now on the mend thanks to them.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review and kind words about the staff at Primrose House. I am so pleased your mother has settled in so well and her health is improving. Thank you.


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Review from C N (Daughter of Resident) published on 25 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

We needed to put my mum in emergency respite care, and from the first call, all the staff at Primrose House were incredibly helpful, knowledgeable, and friendly. Their prompt and compassionate response reassured us that Mum would be well cared for, and indeed, she settled in very quickly within just
a few days.
We explored several care homes in the area with the intention of finding a permanent place for Mum, and Primrose House stood out as the best, by far. The quality of the food is excellent, and the facility is always clean and well-maintained. The staff show great care and dedication to the residents, following care plans meticulously and providing personalised attention.
Overall, Primrose House has exceeded our expectations in every aspect. I wouldn't hesitate to recommend them to anyone looking for a caring and supportive environment for their loved ones.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your fantastic review, I am so pleased Mum has settled in so well at Primrose House. Thank you for your kind words about the team, they really do pride themselves on delivering outstanding care and offering a warm, friendly and welcoming environment to all visitors. I am glad Mum is enjoying the nutritious meals our chef is preparing. Thank you.


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Review from Christine T (Daughter of Resident) published on 21 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My mother has lived at Primrose House for over a year. We have found the care, love and understanding a great support, Not just for Mum but for the family.
This is a rocky road for everyone dealing with Alzheimer's and dementia.
Primrose House is five-star, food , care , stimulation. I wouldn't
want anything less for my mum!
We are happy to recommend this place, covers everything you could possibly need for your family.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I'm so pleased your mum has settled in so well at Primrose House and as a family, you are happy with the care and facilities Primrose House has to offer. Thank you.


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Review from A B (Son of Resident) published on 21 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My mother has been a resident in PH for just over a year. From our very first contact, we were impressed by the managers and all of the staff. They were superb in helping me out with great advice and support at quite a difficult time. I could not have asked for more. I knew from first entering PH that
this would be the home my mother would transfer to. Her short-term stay in a previous home went very well but I needed somewhere nearer so I could visit more easily. The place always has a friendly feel upon entering reception with a warm welcome. The facilities are superb and the whole building is kept beautifully clean.
The care staff engages with the residents and there is always something happening to provide stimulation and excitement. Visitors are made extremely welcome at any time and staff are extremely friendly at all times. I have been kept very well informed of any concerns relating to my mother and I certainly have peace of mind that she is extremely well looked after. Thank you.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your fantastic review and your kind words about the whole team at Primrose House. The whole team pride themselves on delivering outstanding care and offering a warm, friendly and welcoming environment to all visitors and your review confirms the fantastic work they all do. Thank you.


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Review from David M (Son of Resident) published on 21 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

An outstanding care home with genuinely caring staff, a lovely atmosphere, plenty of activities, and welcoming to visitors and residents alike. My mother feels secure and has been much happier since she moved into the home earlier this year.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review. I am so pleased your mother feels safe and is happy living at Primrose House. Thank you.


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Review from N B (Son of Resident) published on 21 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

The manager and the team consistently go out of their way to make my dad's stay at Primrose Brough enjoyable and stimulating. My dad sees it as his home now, the staff treat him as a friend and look after his every need. It's a lovely place for him to live.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, I am so pleased your dad has settled in so well at Primrose House and is enjoying all that it has to offer. Thank you.


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Review from Alison W (Daughter of Resident) published on 15 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My mum has been a resident here for some time now and I can't fault the care which she has been given by all the care staff, and management which at times must have been quite difficult for them. The care staff have all been very caring and understanding and have listened to any concerns we have had
with Mum. The activities the home provides are outstanding along with the meals provided. We are always made to feel very welcome and part of the team. There are always going to be the odd problems but these are resolved professionally and with care and consideration.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you are happy with the care your mum receives at Primrose House. It's great mum is enjoying all the activities in the home and is happy with the meals. Thank you.


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Review from Karen T (Daughter of Resident) published on 14 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

My dad moved from another care home to Primrose House and I noticed a change in his mood straight away he is much happier. The staff are so friendly and nothing is too much trouble. There is always something going on at Primrose House plenty of activities for the residents. The food is excellent we
had a family Christmas meal last year it was so delicious we have booked again.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased your dad has settled in so well at Primrose House and you have seen a change in him which is great. Thank you.


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Review from M W (Son of Resident) published on 7 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

Having visited Primrose House last week my wife and I were keen to move my mum from her care home where she has been living for the past 4 years as quickly as possible even though she is diagnosed with Parkinson's, Dementia, and Atrial Fibrillation. This was a big move for us but the Care Home Manager
and his staff made our experience very much more comfortable. The facilities at the care home are amazing but it's not what attracted us the most, it was the people who were going to care for my mum. The service users all seemed so happy and content, engaged with a whole raft of activities. The staff were equally as happy and engaged. This was all witnessed during a visit which was not prearranged. During the last few days, we received great support with finance, transfer arrangements, planning, and above all reassurance that my mum would transfer successfully and would receive the care and stimulation she needed. It is only day one but they have been true to their word, and we are so grateful.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, I am so pleased we were able to support Mum and you as a family with moving mum. The whole team at Primrose House prides themselves on delivering outstanding care and your review confirms the fantastic work they all do. Thank you.


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Review from H W (Daughter-in-law of Resident) published on 7 November 2024
Submitted via Website • Report

Overall Experience  Overall Experience 5.0 out of 5

We have just moved our lovely mother-in-law into Primrose after looking last week. We saw the manager on the first day who has been fantastic in sorting the care and has a true passion for this amazing place along with his whole team. My mum-in-law had such a lack of stimulation in her previous care
home, that she was not looked after half as much as she had been on her first day here at Primrose. Her clothes have a special tag so they know they're hers, the small but special touches, the personal care plan, the activities, the love. We know everything is wonderful already and we have definitely made the right choice. We cannot thank the whole team enough, they know her already and she's part of the family. Thank you.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review. I am so pleased your mother-in-law has settled in so well at Primrose House and is most importantly happy. Thank you.


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Review from I G (Son of Resident) published on 22 October 2024
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

Excellent service all the best from the initial assessment through the full 2 weeks of respite. Despite being at short notice. All the staff are kind, friendly, caring, and efficient. Activities were many and varied meals to told were very good.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your fantastic review, I am so pleased we were able to support you at short notice for a respite stay at Primrose House. Thank you for your kind words about the team, I will ensure your wonderful review is shared with them. Thank you.


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Review from C N (Friend of Resident) published on 18 October 2024
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

I felt so impressed with the kindness, care, and attention given to my friends who stayed as a couple for a 2 week respite break. All standards were maintained to the highest levels, and I would have no hesitation in recommending this house to anyone.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you are happy with the care your friends received during their respite stay at Primrose House. Thank you for taking the time to leave us a review it is really appreciated.


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Review from Julie D (Daughter of Resident) published on 24 September 2024
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

Wow. Primrose House Care Home is fabulous. The care and support my Mum and us as a family have received is first-class. All members of staff go above and beyond to ensure our Mum's needs are met with utmost professionalism and dignity. It is like being part of one big family.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, I am so pleased Mum has settled so well and as a family you are so pleased with the care Mum is receiving. We are so pleased to welcome you into the Primrose House Family.


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Review from Denise R (Daughter of Resident) published on 20 September 2024
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

Dad arrived August 24 at Primrose House for end-of-life care. Right from the beginning, Dad was treated with respect, dignity and the best care the family could have wished for. We thank all the staff and management for all their help. We could not have wished for more.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review; I am so pleased we were able to care for Dad at Primrose House and able to support you all through this difficult time.


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Review from Patricia P (Sister of Resident) published on 19 September 2024
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

This was my first visit to Primrose House in Brough and we, my husband and I, were so impressed with every aspect of this care home. Everything was perfect.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your lovely review, I am so pleased both yourself and your husband enjoyed your visit to Primrose House. We will look forward to seeing you again soon.


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Review from G W (Friend of Resident) published on 18 September 2024
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

Visited a friend of the family. Good atmosphere with lots going on for people to be involved in if they want to.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your review, I am so pleased you enjoyed your visit to your friend at Primrose House and enjoyed the activities taking place during your visit. Thank you.


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Review from Stanley W (Husband of Resident) published on 13 September 2024
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

This was my third time at Primrose House and it was very good, staff are brilliant, looked after my wife and myself, never too much trouble to help day and night.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you enjoy your stays at Primrose House and we love being able to care for you and your wife. We hope to see you both again very soon.


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Review from James S (Grandson of Resident) published on 13 September 2024
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

I have been incredibly impressed with the care that my grandma has received over the year that she was in residence. The staff have been warm and caring, not only to her but also to myself and other visitors she has had. The room was always spotless and warm. Care staff were always quick to respond
to the buzzer! The care and respect given to my grandma at the end of her life was more than could be asked for. This was true as well to us as family following her passing. An amazing place!

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you were pleased with the care your Grandma received whilst in our care at Primrose House. The whole team send their condolences to you and your family at this very difficult time. Thank you for taking the time to leave us a review.


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Review from Sam S (Grandson of Resident) published on 11 September 2024
Submitted via Postal Card • Report

Overall Experience  Overall Experience 5.0 out of 5

From the beginning the staff were/are incredibly respectful and welcoming. I have always seen them treat my grandmother with respect. The rooms and full facility is clean and spotless. The food is some of the best I've seen.

Reply from Amy Batchelor, Customer Relations Manager at Primrose House

Thank you for your wonderful review, I am so pleased you are happy with the care your Grandmother is receiving. Our chefs work incredibly hard to ensure our residents receive nutritious and well-varied meals and your review confirms the fantastic work the whole team do. Thank you.


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Current Review Score: 9.9 (9.894)

Overview of Review Score

The Review Score of 9.9 (9.894) out of 10 for Primrose House is based on a) the Average Rating and b) the number of positive Reviews.

  • a) The Average Rating is 4.9 out of 5 from 45 Reviews in the last 24 months.

  • b) The score for the number of positive Reviews is 5.0 out of 5 from 44 positive Reviews in the last 24 months.

Detailed Breakdown of Review Score

The maximum Review Score for a Care Home is 10, which is made up from the Average Rating of Reviews (maximum of 5 points) and the Number of Reviews (maximum of 5 points) in the last 24 months:

  • a) 5 Points are available for the Average Rating from all Reviews in the last 24 months.

    The Average Rating of 4.894 for Primrose House is calculated as follows: ( (494 Excellents x 5) + (29 Goods x 4) + (14 Satisfactorys x 3) ) ÷ 537 Ratings = 4.894

  • b) 5 Points are available for the number of Positive Reviews in the last 24 months. A Positive Review is defined as any Review with an 'Overall Experience' of '4' or '5' (out of a max rating '5').

    The 5 Points relating to the number of positive Reviews for Primrose House is based on 44 positive Reviews in the last 24 months and is calculated as per below:

    The 5 points available are broken down as follows:

    • i) 4 points are available for the first 10 Positive Reviews in the last 24 months; 3 points for the first Positive Review, and then 0.125 Points for each of the next four Positive Reviews and then 0.1 Points for the next five Positive Reviews. (1st = 3.000, 2nd = 0.125, 3rd = 0.125, 4th = 0.125, 5th = 0.125, 6th = 0.100, 7th = 0.100, 8th = 0.100, 9th = 0.100, 10th = 0.100) 3 + 0.125 + 0.125 + 0.125 + 0.125 + 0.1 + 0.1 + 0.1 + 0.1 + 0.1 = 4

    • ii) 1 point is available for the number of Positive Reviews reaching 20% of the registered maximum number of service users in the last 24 months. If this number is partially reached, then that proportion of 1 point is given. eg a Care Home registered for a maximum of 50 service users has to reach 10 Positive Reviews to receive 1 point, if it has 7 reviews it will receive 0.7 points. 20% of the 66 registered maximum number of service users is 13.2, which has been reached with 44 Positive reviews. Points = 1

  • When a Review is submitted by someone who has previously submitted a Review, only the latest Review will count towards the Review Score.

  • If a Care Home does not have a review in the last 24 months, then it will not have a Review Score.

Performance

Care Quality Commission (CQC) Rating

Care Quality Commission is responsible for the registration and inspection of social care services in England.

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Meet the Team (2)

Braiden

Braiden Brettell

Job Title: General Manager

Joined: 2023

Braiden has worked in the health and social care sector since 2017, beginning his career as a care assistant specialising in residential dementia care. While he has also supported young adults in the community, his true passion lies in caring for the elderly, particularly those with dementia. Braiden’s creativity, rooted in his earlier interest in performing arts, fuels his commitment to providing a person-centred approach to care.


In his role, Braiden uses his technical skills to guide and support staff, helping them achieve both personal and professional goals.


Outside of work, Braiden values quality time with his family and enjoys city breaks across Europe, where he immerses himself in learning about different cultures.


Beverly

Beverly Cuthbert

Job Title: Front of House Manager

Joined: 2024

Beverly started working in hospitality in 1991 and has worked the length and breadth of the UK enjoying hotel and administration work.


Beverly met her husband whilst working in a Hotel in Harrogate and they worked together for a few years.


Beverly settled in East Yorkshire in 2001 and her career path moved to working in social care in 2009 which commenced at a Nursing and Residential Home in Driffield as an Administrator and then Administration Manager.


Beverly has always worked in customer-facing roles and likes to develop good relationships with clients and colleagues.


Beverly is passionate about working in a company that gives the best possible care and has a warm welcome for everyone.


Beverly’s interests outside of work are Formula One and spending time with family.


Frequently Asked Questions about Primrose House

What types of Care is Primrose House registered for?

Older Person Care, Dementia, Respite Care, Physical Disability & Younger Adults are the registered (by the Care Quality Commission) categories of Care.

What additional types of Care does Primrose House provide?

Palliative Care, Day Care, Convalescent Care, Independent Living Training & End of Life Care are other types of care provided.

How many Rooms does Primrose House have?

There are 66 Single Rooms.

What are the Facilities & Services at Primrose House?

Own Furniture if required, Pet Friendly (or by arrangement), Smoking not permitted, Close to Local shops, Near Public Transport, Lift, Wheelchair Access, Gardens, Bar/Café, Residents Kitchenette, Phone Point in own room, Television point in own room & Residents Internet Access are some of the Facilities & Services.

How far is Primrose House to the centre of Brough?

0.6 mile(s) as the crow flies, distance by road may be significantly further.