Resident Liaison and Admissions Manager

HC-One is looking to build a brilliant team for The Applewood care home, a state of the art, luxury care home located in Milton Keynes, due to open later this year and we’re hiring a Resident Liaison and Admissions Manager.

A HC-One Resident Liaison and Admissions Manager is responsible for supporting the marketing and sales planning and execution for a Care Home.

The Resident Liaison and Admissions Manager role at The Applewood includes developing a Quarterly Sales Plan, managing the lead database, and advancing leads through the sales process with the objective of reaching & maintaining budgeted occupancy, revenue goals & KPI’s.

As a Resident Liaison and Admissions Manager, you will be delegated significant and discretionary powers to market your assigned home and you will be expected to exercise discretion and independent judgement customarily and regularly in administering the business affairs of your assigned home that relate to marketing and sales.

HC-One offers professional residential, nursing and specialist dementia care for older people. We aim to be the first-choice care home in each community for Residents and colleagues; we will achieve this mission through providing the kindest possible care to Residents in c. 270 care homes across the United Kingdom.

We are very proud of our outstanding team at HC-One. They are caring, warm-hearted and jolly people who have an affectionate understanding of our Residents and their individual needs.

Safeguarding is everyone’s responsibility and therefore it is important that you are able to recognise the signs which may indicate possible abuse, harm or neglect in its different forms and know what to do if there are any concerns. All colleagues are required to attend safeguarding training appropriate to their role and to undertake additional training in associated areas. You also have the ability to seek appropriate advice and report concerns, including escalation if action is not taken.   We are passionate about ensuring that our current and future Colleagues can be their true selves, and that our workforce represents the communities we serve. We prioritise inclusive working practices and invite applicants from all backgrounds into our HC-One family.  

We’re looking for an organised individual who can work independently with marketing and sales experience, ideally from within private pay care or a similar industry.

You must enjoy working towards targets and be able to handle multiple priorities in a variety of settings.  You will enjoy interacting with others, planning, and negotiating and your customer service skills will be exemplary, ideally with consultative sales experience, (including generating leads, uncovering needs & closing).  Being computer literate is essential and you must possess effective written and verbal communication skills and can facilitate small group presentations.

During your career you will have effected change, demonstrated good judgement, problem solved and made sound decisions.

Duties are varied but will include,

• Managing and maintaining the Customer Relationship Management (CRM) lead tracking database and keeping all contact records current.
• Generating leads and move-ins from targeted referral sources.
• Building customer focused relationships by advancing the lead through the sales process and gaining customer commitment.
• Reviewing daily budget/occupancy and implementing plans of action around deficiencies.
• Creating, updating, and implementing a dynamic Quarterly Sales Plans
• Educating Colleagues about sales responsibilities; everyone has a part to play!
• You will assist in the presentation and value of HC-One products and services for Residents, Relatives and Colleagues and targeted referral sources.
• You will understand the competitive opportunities & threats and present strategic alternatives to combat these to the Home Manager & Commercial Business Partner
• Facilitate and Coordinate Resident Assessments with the Home Manager, Deputy Manager or Registered Nurse
• You will regularly review shows rooms against guidelines and room ready checklists.
• You will oversee and manage the move in process with Residents and their Relatives and review move-in documents on a regular basis ensuring the files are fully prepared according to HC-One specific regulatory requirements.

What HC-One offer

Complimenting your salary, you will enjoy access to a huge variety of benefits and services to support your physical and psychological well-being and throughout your career we will invest in you and you will enjoy additional support and benefits.