Customer Relations Manager

St Pauls Care Centre
  • Title Customer Relations Manager
  • Setting Care Home / Nursing Home
  • Role Customer Relations
  • Salary £34k - £36k per year + commission
  • Hours Full Time
  • Location Hemel Hempstead, Hertfordshire

Job Summary

Date posted: 20 March 2025
  • Job Reference: STP-CRM-200325

Customer Relations Manager – Hemel Hempstead, Hertfordshire

Location: St Pauls Care Centre, Long Mimms, Hemel Hempstead, Hertfordshire, HP2 5XW

Salary: £34,000 to £36,000, plus commission for sale of beds

Hours: Monday to Friday, 37.5 hours per week

Job type: Permanent

Come and make a difference with the team at Westgate Healthcare! 

We are recruiting an experienced and proactive Customer Relations Manager to join our dedicated team at St Paul’s Care Centre in Hemel Hempstead.

The successful candidate will be responsible for marketing our care home, generating and managing bed enquiries and ultimately selling our care home beds in order to support high occupancy.

You will work closely with the Home Manager, Head of Sales and Group Marketing Manager to generate enquiries, convert them into resident admissions and ensure our residents’ moving in process is smooth and efficient, whilst promoting a positive and enjoyable lifestyle for them.

We are looking for someone with excellent customer service and sales skills, who can drive results to maximise revenue whilst demonstrating care and compassion for our current and prospective residents.

Due to the nature of the role, some flexibility in hours will be required and candidates should be prepared to offer this during the week, and occasionally on weekends, in order to drive results.

What’s in it for you?

  • Improve your financial wellness and flexibility with Wagestream; access your wages before pay day and enjoy exclusive discounts at a variety of the UK’s favourite shops
  • Access to the Blue Light Card (employee discount scheme)
  • Access to other discount schemes; Byond Prepayment Card (employee cashback card), Extras Discounts (employee discount scheme) and Cycle to Work Scheme
  • Refer a Friend Scheme - earn up to £500 for a successful referral!
  • Internal and external employee recognition schemes (e.g. Employee of the Month and Long Service) and team building social events
  • Support in achieving additional qualifications, including nationally recognised qualifications
  • Access to financial and wellbeing support through The Care Workers Charity 
  • Comprehensive staff induction with free training and professional development

About the role:

  • Build relationships with local businesses, organisations, clubs and groups in the community to promote St Paul’s and the Westgate Healthcare brand
  • Write and implement an effective localised marketing and sales plan for the care home
  • Arrange local events to help promote the care home and raise the company profile
  • Generate enquiries and manage the sales process to drive occupancy
  • Manage the enquiry process from start to finish, be first point of contact, ensure follow ups are prompt and effective, arrange show rounds and ensure all prospective clients have been responded to in a timely manner
  • Maintain social media platforms to ensure we are engaging with our local community
  • Meet with the Home Manager regularly to review progress and discuss upcoming plans and objectives
  • Work closely with the Home Manager, Marketing team and other departments across the group

About you:

  • The right to live and work in the UK
  • Clean driving licence and access to a vehicle for business use
  • Previous experience of sales and marketing within the care industry
  • Understanding of fee sources and structures in the care sector
  • A natural communicator with a warm and empathetic approach
  • A proactive, positive and professional approach
  • Commercially focused with excellent customer service skills

We reserve the right to close this vacancy once we receive suitable applications, therefore, an early submission is encouraged. Due to a high volume of applications, if you do not hear from us within 5 working days, please assume that your application has been unsuccessful.

Westgate Healthcare is an equal opportunities employer, and we welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.