Number of visitors to carehome.co.uk reaches all-time high

The number of visitors to the UK's leading care home website, www.carehome.co.uk, has reached an all-time high.

In January, a total of 705,448 unique users visited www.carehome.co.uk searching for information on care homes, jobs and bed vacancies.

Company director Oli Blackwell said: 'There is an ever-growing demand for information about the care sector. As far as website traffic is concerned, the latest www.carehome.co.uk statistics clearly show that more people than ever are searching for care home places.'

'Our website has been designed to meet the needs of care providers, care-related businesses and also the general public who may come to depend upon the sector’s expertise.'

With care services becoming increasingly more specialised and person-centred, Mr Blackwell claims that it is more vital than ever for care homes to maintain a strong web presence in order to connect with their customer base.

Although carehome.co.uk listings are free and all registered UK care homes are included, the availability of cost effective Enhanced Listings allows providers a range of options in order to better advertise their services to a growing market.

Some of the features, care homes are able to take advantage of, include the uploading of jobs and bed vacancies, the display of customer recommendations and the distribution of any press releases.

Every provider receives their own Monthly Marketing report, keeping clients up-to-date with any new opportunities while recording web stats for their individual listings.

Conscious of a developing sector, the carehome.co.uk team keeps a close watch on care industry matters, seeking to adapt site information to current demand and to maintain a resource that makes the most of the latest Internet marketing capabilities.