Priory Group launch new website

February sees the launch of The Priory Groups new website. The site revamp and re-launch is one of a series of communication initiatives introduced by Chief Marketing Officer Paul Brennan. The new site will cover the Priory’s nationwide network of mental health and complex care hospitals and clinics, and special needs schools and colleges.

Commenting Paul Brennan said; “Whilst the old Priory site had a seven figure number of visits per annum, its design and content wasn’t easy and intuitive to navigate and swiftly offer end users access to the information they needed. The new site has been built with this need in mind, plus of course the requirements of the ever more sophisticated search engine algorithms.

“Following on next month will be a site for our new Amore Care service, the older peoples care division with the Priory Group, and then later in 2013 we will be reviewing the Craegmoor website for our specialist services division”.

The site was developed by the new in-house marketing team, including On-Line Manager James Cordall, in conjunction with Sheffield based digital agency Quba.

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