Hotelier Laurence Geller launches luxury dementia care home in Chelsea

Laurence Geller, a British-born, US-based real estate investor and philanthropist, has launched Chelsea Court Place, a care home on the famous Kings Road in Chelsea, London, for people living with Alzheimer’s disease and dementia.

As chairman of Loveday Chelsea Court Place, Mr Geller has applied his experience as a multi-national hotelier into the framework of the boutique care home, intending to raise the standards and approach to dementia care.

He said: "Both of my parents suffered from dementia so I witnessed first-hand the debilitating effects of the disease on the individual, as well as the impact it can have on families who care for and support their loved ones. My personal experience has fuelled my passion for funding research into this pandemic and for launching Chelsea Court Place, the first of many more specialist dementia residences I hope to launch.

"I’m delighted to open Chelsea Court Place and to provide a unique cutting-edge residence that not only delivers excellence in personalised service and curated dementia care, but also supports pioneering research and new technologies. Our vision is to provide a happy, safe environment that is a joy for the individuals as well as their friends and families. We will deliver outstanding personalised care and bespoke programmes and experiences that enrich the lives of each of our residents and day club members."

In May 2011, Mr Geller was appointed Chancellor of the University of West London, where he is currently leading the expansion programme in Dementia Care at the University's College of Nursing, Midwifery and Healthcare. He is also co-chair of Alzheimer’s Society Appeal Board, which aims to raise £100m each year to fund ongoing research.

Situated on the corner of Kings Road and Sydney Street in Chelsea, the location chosen for Innovative Aged Care’s first luxury care home, was due to the prediction that Kensington and Chelsea will have the highest growth in new dementia diagnosis in London over the next 20 years.

Currently, the borough has the smallest number of beds for dementia residents, with a ratio of only 0.2 dementia beds per 100 people.

Tranquil and nurturing environment

Chelsea Court Place is a boutique residence offering the convenience, service and luxury of a five-star hotel with curated 24-hour concierge, memory club and nursing care, practiced by a team of dementia-trained professionals.

The residence emulates the modern design of a private members' club, with 15 en-suite apartments personally customised to the residents’ taste with the help of an interior designer.

The site also features a 48 cover restaurant and private dining room which is available for residents and their families to use for dinner parties and celebrations, as well as a 24-hour café, cinema and library, spa and beauty salon, sensory and treatment room and an indoor garden to provide a retreat for socialisation and stimulation.

James Cook, managing director of Chelsea Court Place, said: “We are delighted to open Court Place and to offer a world class, luxurious home to residents and memory club members. Every level of attention to detail has been taken to deliver a safe, tranquil and nurturing environment that is supportive to the unique needs of our residents. We are passionate about pioneering the latest research, techniques and technology in our approach to care.”

Chief executive officer of Chelsea Court Place, Guy Geller, added: “We have created a beautiful home and concept that doesn’t restrict the freedom of our residents. There will be ample staff to ensure members are able to go for a walk outside and enjoy the beautiful surroundings as well as sleep, eat and bathe at their leisure. We encourage our residents to retain their independence and mobility and our devoted team will be on hand to support them every step of the way.”

Quality of life

Chelsea Court Place is passionate about improving the quality of life for its residents and places a strong focus on social, physical and mental stimulation, all of which have been proven to enhance the mental health and emotional well-being of people with memory problems. Pet therapy, cooking, craft sessions, gardening, music and innovative daily exercise including chair Zumba and yoga are some of the varied activities on the daily programme.

Members can also luxuriate in pampering, with a menu of holistic and complimentary treatments, spa therapies and beauty and grooming services on offer in the hydrotherapy room.

They can also enjoy regular social outings to events including: the opera, ballet, tennis, golf and local attractions, all tailored to encompass the interests and cognitive abilities of the members.

As Innovative Aged Care Ltd is passionate about investing in all areas of research to help find a cure for dementia and Alzheimer’s disease, Chelsea Court Place will champion research innovation with its partnership with the University of West London, fronting new attitudes to bespoke dementia care, tailored medication and individual analysis.

Innovative care technology

Innovative technology will be used to enhance the care undertaken by the team. Person Centred Software will be used to track resident progress and provide precise information about the individual throughout the day, while Dementia Care Mapping, a specialised observational technique will take the perspective of the individual, giving a complete understanding of the specific care needs (and reasoning) as seen through the eyes of the individual.

Christine Bunce, general manager of Chelsea Court Place, said: “I am thrilled to be leading the highly experienced, dedicated team and to be part of Innovative Aged Care’s first care home launch. We have a myriad of expertise and resources to provide an exceptional level of personal care that truly makes a difference to residents and their families, making Chelsea Court Place a home for life.”

With 64,400 people living with a dementia diagnosis in London and 17,000 new cases being diagnosed each year, Innovative Aged Care has ambitious plans to continue the expansion of care homes in London and to service the growing demand of specialist memory care.

click here for more details or to contact Loveday Chelsea Court Place