Care home provider embraces technology using online chat service to find new residents

A care home provider is embracing technology and using an online chat service to give immediate advice to prospective residents and their families.

Porthaven, which has 17 care homes across the UK, is thinking outside the box and using a range of ways to communicate.

One of these is C4B Connect, an online chat solution designed to screen and connect people from a customer’s website directly to their sales teams.

A spokesperson for C4B Connect said: “Online chat is rapidly becoming the platform of choice for customers, with statistics suggesting that over two-thirds of customers are demanding chat as part of their customer journey. As online commerce quickly replaces traditional marketing channels, C4B sees the future of business to customer sales being driven by online chats and aims to drive that trend.”

Porthaven began using C4B Connect back in April and on the very first day received an enquiry through the service.

C4B Connect revealed that the e-Receptionist confirmed the visitor was seeking a care home for his mother and recorded his contact details. The client services manager at the care home joined the chat and made an appointment. The web visitor’s mother moved into the home the following week.

“As one of the top providers for care in the UK, Porthaven is always looking to adopt innovative solutions to improve their business.

“In seeking new sales and marketing solutions, Porthaven’s management recognised that C4B Connect could be an untapped opportunity to boost sales and improve online visitor satisfaction,” said a spokesperson for Porthaven.

Webchat is now an integral tool on the Porthaven website and adds another means of contact for prospective residents and their families who have need of immediate advice or assistance.

To find out more about C4B Connect go to https://c4b.live/