Care home manager Adam Purnell is leaving his job to become the new director of social care at the Institute of Health and Social Care Management (IHSCM).
Mr Purnell has regularly been seen on TV news programmes during the pandemic to highlight the challenges facing care homes as a manager at Kepplegate care home in Lancashire and will leave his job on 29 October to start his new role at the Institute on 1 November.
Since April 2021, Mr Purnell has also been the co-host of a popular weekly online chat show called 'The Caring View' which is live-streamed every Tuesday evening.
Commenting on his new post at IHSCM, Adam Purnell told carehome.co.uk: “I hope to be instrumental in bringing change to the sector!”
Adam Purnell said in a statement:“I am extremely excited to be leading the Institute’s activities and direction in the social care sector, delivering positive outcomes for all those who work in it and equally for those who rely on it.
“I am determined to ensure that membership of the IHSCM is unparalleled in its benefits whilst also becoming the place to be for all Social Care managers."
Having spent 14 years working in the care sector, first as a care assistant and working his way up to registered manager, Mr Purnell is currently an ambassador for the care home residents and families group John’s Campaign which has been calling for greater care home visiting rights.
His work recently led to recognition of his involvement with Lancashire and South Cumbria ICS and a DHSC Silver Award for Above and Beyond Contribution to Social Care.
The Institute of Health & Social Care Management, originally founded in 1902, is a leading independent membership organisation for managers and leaders across health and social care.
Jon Wilke, chief executive of the IHSCM, said: “We are absolutely delighted that Adam has agreed to join us as our new Director of Social Care.
“Our Institute exists to support and encourage the development of our members and Adam will perfectly fulfil both of these elements for our members in the social care sector.
“He has a deep understanding and empathy for the demands of social care management and I have no doubt that he will thrive in his new role with us.”