Redditch care home resident, 103, lands Cosmetics influencer role

A 103-year-old resident with an infectious charm and timeless beauty routine has taken TikTok by storm at HC-One’s Millcroft Care Home in Redditch, Worcestershire.

A heartwarming video featuring Joan Partridge applying her signature rouge blusher has gained over 180,000 views, earning her widespread adoration and an exciting new role as an influencer for Collection Cosmetics. Joan, known for her radiant smile and upbeat personality, is a beloved resident at HC-One’s Millcroft Care Home.

Joan embraces an active social life and eagerly participates in community activities. Her confidence and social flair shine through in everything she does, making her TikTok moment a perfect reflection of her lively spirit.

The viral video, filmed by Lifestyle Manager, Sophie Childs, captured Joan sharing her decades-long ritual of applying rouge – a routine she has cherished since forever. The idea for the video sparked during a casual chat between Joan and Sophie about make-up. When Joan mentioned her love for rouge, Sophie suggested creating a TikTok to showcase her expertise, inspired by the platform’s popular make-up tutorials. Joan enthusiastically agreed, and the result was a charming clip that resonated with viewers worldwide.

Overwhelmed by the flood of positive comments, she couldn’t believe how many people connected with her story. The video’s success caught the attention of Collection Cosmetics, who reached out via a comment on Millcroft’s TikTok page, saying, “'Hey, we love the recent video of the gorgeous Joan using our blush. We would love to send her some products to try!”

A direct message followed, proposing an influencer partnership. Joan, thrilled by the opportunity, is eager to dive into her new role as a brand influencer.

As an influencer, Joan plans to create more videos showcasing her full make-up routine, using her trusty sponge and the new products from Collection Cosmetics.

Joan Partridge, HC-One’s Millcroft resident, stated:

“I know I’m 103, but I still like my make-up. I do it every morning. I didn’t think I would have gained so much attention. I was shocked and overwhelmed.

“It was lovely to share my way of applying rouge because I’ve done this for many years. I’m excited to see the collection of make-up. I can’t wait to get some more make-up and show everyone my whole routine.

“Beauty to me means natural all over. It’s nice to feel good about yourself, no matter how old you are – you can’t go without your rouge.”

A spokesperson for Collection Cosmetics said:

“We love seeing Joan share her make-up tips with such confidence and authenticity. Her approach to blush makes her the perfect example of a real-life beauty ambassador, celebrating individuality, self-expression, and the belief that beauty knows no boundaries. We can’t wait to see more from Joan and hope the younger generations feel inspired by her effortless style.”

For more information about Millcroft Care Home and upcoming events, please contact the friendly team on 01527 433 384, or email millcroft@hc-one.co.uk.

Millcroft is a residential and residential dementia care home located on Alfrick Close in Redditch and rated 10/10 on the care home review site, Carehome.co.uk. With 66 en-suite bedrooms and attractive décor, Millcroft is proud to offer person-centred care in a dignified manner, promoting independence as far as possible.

click here for more details or to contact Millcroft